Individual
Project 5: Final Socio-Technical Plan
William
Krysinski
Colorado
Technical University
CS875-2003C-01
Dr. Cynthia
Calongne
September
20, 2020
Introduction
Human beings are creatures of habit. Changing those habits takes
time and necessity. This necessity can occur during times of crisis, and no situation
has been exploited more than Novel coronavirus (COVID-19) pandemic transmission
of 2020. The US Centers for Disease Contol and Prevention states that diseases
like COVID-19 can spread “very easily and sustainably” (CDC, 2020). Cleaning surfaces to prevent the spread of a
virus transmitted to an individual has always been something of a Holy Grail, and
now a solution exists that will not cause the typical human to change anything
about their daily habits. Forget to wash your hands, no problem. Just witnessed
an individual sneeze into their hands and then open the door, still no problem.
How is this possible, you may ask? Self-cleaning surfaces that use nanotechnology
will continuously attack bacteria and viruses on any surface that uses this
technology. We call this product CleanFreak.
CleanFreak Scope
Viruses like the COVID-19 can stay active on surfaces for hours if
not days after being introduced to a surface. The National Institutes of Health has
determined that depending on the type of surface, this virus can remain active
for up to four days on stainless steel (NIH, 2020). CleanFreak nanotechnology
would work in several ways. First, nanotechnology can be applied to any hard
surface, from plastics, wood, metal, and composites. It can be applied during
the manufacturing process or applied to the existing surfaces in any home or office
setting. Once installed, human cleanliness habits will not be impacted more than
the levels of what we expect today. While the results of our technology have
been promising, testing still long term testing is needed to prove our
technology will continue to kill bacteria and viruses on contact and is safe
for consumers. A fundamental limitation is this nanotechnology that it still
cannot kill airborne contagions.
CleanFreak Purpose
Preventing the spread of disease and realizing that humans do
not like change is at the heart of our mission statement at Clean Freak.
COVID-19 has impacted nearly 30 million people as of September 2020 and had almost
1 million deaths (John Hopkins University, 2020). Karen Rowan (2012) cited a
study of US and Brazilians in public places touched a common surface (i.e. subway
handrail or ticket machine), and then their faces an average of 3.6 times an
hour (Rowan, 2012). This could exacerbate the spread of disease if the surface
is not cleaned or even if a person’s hands were just cleaned. CleanFreak takes this
into account by killing the virus, thus preventing the spread by contact.
CleanFreak Supporting Forces
Technological forces are at the core of CleanFreak innovation.
Advances in nanotechnology and polymer development have exceeded the
imaginations of the entire staff at CleanFreak. Having the ability to apply our
product to both existing and newly manufactured products will be a gamechanger.
Economical forces in reducing hospitalizations,
time missed from work, and impact on the economy will be witnessed almost immediately
during a new pandemic or seasonal virus outbreak.
CleanFreak Formidable Forces
Since reforming habits is difficult with the human race,
educational forces are significant concerns with obtaining complete buy-in with
consumers of the world. Young members of society might feel invincibility since
viruses and bacteria’s rarely impact them. Unproven technology is a scary
proposition for others to accept, as well. One only has to look at advances in
technology that caused more health concerns that improving daily life, circa
3-M Teflon coating that caused cancer in individuals. Retooling the
manufacturing process and assembly lines will be a challenge for all industries
worldwide.
CleanFreak Forecasting Method
Individuals will be impacted by all facets of society with the
implementation of CleanFreak’s technology. Group decision-making must be
effectively utilized at each step of change to introduce the benefits and ease
of use for CleanFreak. The Delphi technique will serve a significant role in obtaining
buy-in from all impacted by this technology. Questionnaires for subject matter
experts in manufacturing, healthcare, economics, government, and sociologist
will provide a more profound understanding of how CleanFreak will impact the behavior
and the acceptance of the product. Thrope and Holt (2008) list the
benefits of Delphi include can be repeated, SMEs use their expertise to share
judgments, and researchers control the information path. The results of the
survey will help to drive the direction of the leadership at CleanFreak.
Preventing without changing is our goal at CleanFreak, and our product is
poised to change the world without even knowing change is occurring.
Application for Trust using the ABCD Model
Figure 1: ABCD Trust
Model (Blanchard, Olmstead, and Lawrence, 2013)
Note: This figure demonstrates the
trust model implemented for CleanFreak’s manufacturing and consumer process to
gain and maintain trust. From “Trust Works!: Four Keys to Building Lasting
Relationships” by K. Blanchard, C. Olmstead, and M. Lawrence. Copyright 2013 by
Harper Collins Publishing.
To address the importance of trust
for CleanFreak, our consumers, and our producer partners, we will adopt the ABCD
model of giving and earning trust. Ability to demonstrate competency is the
first quadrant represented in this model. Transparency and demonstrating
expertise at the highest level will set the baseline in developing trust. Believing
in our mission and spotlighting our core values daily will expose them to our
customer base. Once ability and believability have been achieved, CleanFreak
will begin connecting with our customers by implementing communication
strategies, listening to feedback, and caring for our employees and customers
on an intimate level. Finally, we will continually improve our dependability by
maintaining integrity, transparency, respect, and follow-through. This model
will be a continuous loop designed for rapid change and satisfaction for every
stakeholder.
CleanFreak Analytical Plan
Hypotheses |
Increase buy-in and implementation at each the manufacturing facility, and the viral infection will decrease from surface
contact. |
|||
Objective |
KPI |
Measurement |
Frequency |
Segment |
Brand
Awareness |
Social media registration |
Web signup |
Monthly |
Consumer |
Customer
Acquisitions |
Sales based on all channels |
New/Returning Sales |
Daily |
Consumer |
Brand Loyalty |
Positive Comments |
Like vs. dislike |
Daily |
Consumer |
Implementation |
Type and number of surfaces installed |
Installation |
Weekly |
Consumer |
Our goal is to
have CleanFreak technology installed in all new manufacturing lines by 2050 and
applied to all existing surfaces by 2040. Our analytical plan will need to
include tracking worldwide usage and installation growth month over month. The
hypothesis is the faster we can obtain buy-in and change manufacturing
techniques to incorporate CleanFreak, the number of illnesses and deaths
related to viral infection due to surface contact will be significantly
decreased. We will be focused on implementing our product worldwide, increasing
brand awareness, customer acquisitions, and improve brand loyalty.
CleanFreak Anticipated Results
At first, CleanFreak will be reviled as too good to be true. There
will be no way that a product can control disease on every surface with little interaction
by an individual. Subject Matter Experts trusted celebrities, social media
campaigns, organizations such as the World Health Organization, the Centers for
Disease Control would provide the buy-in needed to earn the trust.
Changing social norms will be the most significant benefit of
the CleanFreak product. While our mission statement is geared towards preventing
the spread of disease and realizing that humans do not like change, making
change look seamless will be the key to the success of our product line. Having
faith in knowing that one is being protected from potentially deadly diseases
without harmful chemicals and embedded in every human-made surface will be essential
for our success.
Starting with the protection of the most vulnerable population
will be our highest priority. Implementing CleanFreak at children day-care, elderly
care, and public schools will be the first areas we would test. Proving our
product does work with an initial goal of decreasing virus transmission via
surface contact by seventy-five percent or higher. Once proven, we will
continue the rollout of CleanFreak into more sectors of daily life with a goal
of saturation of CleanFreak within the next two decades.
Conclusion on CleanFreak
The goal of the CleanFreak nanotechnology is simple. Infusion
into every product or surface that a human might come in contact with daily.
Removing the human factor of forgetting a surface might be infected is the
ultimate goal. However, a fantastic product is only half of gaining the
approval of the world community. Addressing concerns that plaque the consumer,
working with manufacturers to integrate our product into future production
floors, and finally integrating our nanotechnology into every surface that has
been produced and is still in service today is our main focus.
The difficulty will exist in several areas to have this product
meet our goal of total surface infusion. First, invoking trust with the
everyday consumer that this product will do exactly what we promise. From poor manufacturing
processes to reliability in the products, to the medical profession, trust is
eroding everywhere for the typical consumer. Khullar (2018) stated that distrust
in the medical profession had eroded more than fifty percent in the last thirty
years to a staggering thirty-four percent of Americans that believe in the care
they receive from the medical industry. So trust is the most crucial aspect
that CleanFreak will have to address to gain buy-in from the consumers of the
world.
Impacting the manufacturing processes, training manufacturing
personnel, and re-tooling assembly lines to incorporate the CleanFreak product
are the next exciting challenges we will have to overcome. Minimizing impact to
the operations lines while keeping costs low will be the priority when working
with manufacturing organizations. Creating free training for front-line workers
in every language will be needed to ensure consistency in the application of
CleanFreak. Finally, working with our manufacturing partners to help envelop
any cost that may make it difficult to include CleanFreak in their products.
CleanFreak will partner with the experts in the fields of
healthcare, social media, government, manufacturing, distribution, and any
other stakeholders that will allow CleanFreak to earn trust, maintain safety
and keep virus transmission via surface contact to as close to zero percent as
possible.
Potential Areas of Future Research at CleanFreak
Future research will be needed to monitor the effectiveness of
future and past infectious diseases. Understanding how CleanFreak will respond
to past, current, and future diseases that live on surfaces will be vital in
keeping disease levels minimum.
Effectiveness over time of the ability of CleanFreak to maintain
disease control. How will CleanFreak hold up over time, continuous interactions
with human skin, and impacting the integrity of the surface CleanFreak was
applied.
Health concerns with the chemical makeup and application
techniques of CleanFreak. For years to come, does CleanFreak have any negative
impacts on the health of those that come into interaction? At what frequency is
it consider risky to maintain contact with CleanFreak?
Is self-application of CleanFreak to the skin for just-in-time
disease control possible? While this contradicts
our mission statement of removing the human element, we know there will be a
necessity for a just-in-time application for CleanFreak. How will this be
developed, and will it be as effective as the upcoming application model of
CleanFreak.
References
Blanchard, K., Olmstead, C.,
& Lawrence, M. (2013). Trust Works!: Four Keys to Building
Lasting Relationships. Harper
Collins.
CDC. (2020,
March 17). Coronavirus Disease 2019 (COVID-19) - Transmission. Retrieved
September 6, 2020, from Centers for
Disease Control and Prevention website: https://www.cdc.gov/coronavirus/2019-ncov/prevent-getting-sick/how-covid-spreads.html
John Hopkins
University. (2020). Johns Hopkins Coronavirus Resource Center. Retrieved
September 6, 2020, from Johns
Hopkins Coronavirus Resource Center website: https://coronavirus.jhu.edu/map.html
Khullar, D. (2018, January 23). Do You Trust the
Medical Profession? The New York Times.
Retrieved from https://www.nytimes.com/2018/01/23/upshot/do-you-trust-the-medical-profession.html
National
Institutes of Health. (2020, March 17). New coronavirus stable for hours on
surfaces.
Retrieved September 6, 2020, from
National Institutes of Health (NIH) website:
https://www.nih.gov/news-events/news-releases/new-coronavirus-stable-hours-surfaces
Thorpe, R., & Holt, R.
(2008). The SAGE dictionary of qualitative management research (Vols.
1-0). London, : SAGE Publications Ltd doi:
10.4135/9780857020109
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